My Black History:
Wayne Dawkins – Social Entrepreneur
In light of Black History (and getting old, lol). I decided it’s important to document MY story in hopes it will inspire or encourage someone else’s journey.
As a Black man raised in basketball it’s been hard not to be seen as just a coach, trainer or player but I have always insisted that those are hobbies that give me direction as an entrepreneur. Not a career or anything I want to get up every day and do as a job.
My educational background is in sociology and I started P.H.A.S.E. 1 in 2002 as a community organization after running basketball organizations throughout the 90’s (Next Level, Prep Stars, Grassroots, Toronto Elite Development, Ball Hawks and Madd Dogz) .
Along the way I discovered 2 important things:
1. Basketball needed a holistic approach in order to help the types of athlete’s I was drawn to helping succeed. That meant just coaching to win games or training wasn’t enough.
2. Basketball organizations have a lot of expenses and revenue is needs to be generated to survive. Meaning I had to learn how to not just be a coach or trainer but a businessman.
That was the start of my Journey as a Social Entrepreneur. Running events – All Canada Classic- Rumble in the T-Dot, Rising Stars Showcase, Journey Awards Gala, All Canada Prospect Camp and Leagues – Elite1’s Men’s Semi-Pro League & National Prep School Athletic Association were all born out of a need to generate revenue to help fund the training of the athlete’s on my teams and training programs (P1 Athletics, Lady Elite 1’s, P1 Academy, Elite 1 Teams etc.) without over charging to keep the lights on.
25 years later I’m still learning how to become a better entrepreneur so I can do even more for the athlete’s in my care but now I have evolved from events and leagues. I have since learned about value of creating intellectual property, consulting and building networks as a way of working with others to collectively monetize our years of experience.
This new direction is still in the early stages But I have great partnerships and projects already underway. My Black History story is still being written…by ME! God bless